The Malleability Between Hedonic and Utilitairan: The Influence of Reference Goods to Product Type Judgment under Joint Evaluation Mode
碩士 === 國立臺灣科技大學 === 企業管理系 === 97 === Ideally, people should buy goods or services with a reason in advance. Nevertheless, people sometimes are attracted by the product first, and then trying to find or create a reason for the consumption, especially for a tempting hedonic good or service. However, i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84066757812758211131 |