The Relationship between Intrinsic Personality Traits and Extrinsic Perception on Opportunity Identification Behavior: The Mediating Effect of Entrepreneurial Intention

• Main Authors: Szu-hsuan Lin, 林思萱
• Other Authors: Wen-Chih Liao
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/08980765880665058612

碩士 === 國立臺灣科技大學 === 企業管理系 === 97 === The vigorous development on entrepreneurial and the newly enterprise continued growing, entrepreneur themselves has been played a very important role of Taiwan.Therefore, the article want to investigate the relationship which mediating effect of entrepreneurial intention between intrinsic personality traits and extrinsic perception on opportunity identification behavior. The article could help entrepreneur know the influencing factor before intention show up, when condition is formed and intention is come to maturity, then promote opportunity identification behavior implementing. The studies conducted a questionnaire survey, we were collected by166 and After excluding 26 invalid questionnaires, we had complete data for 138 valid obtained. The article performed hierarchical regression analyses to test the hypotheses,the major finding are presented as follows： （1）Intrinsic personality traits significantly and positively predicted opportunity identification behavior. （2）Extrinsic perception significantly and positively predicted opportunity identification behavior. （3）Entrepreneurial intention significantly and positively predicted opportunity identification behavior. （4）Entrepreneurial intention had “complete mediating effect” on the relationship between intrinsic personality traits and opportunity identification behavior. （5）Entrepreneurial intention had “complete mediating effect” on the relationship between extrinsic perception and opportunity identification behavior.