Promotions and Effects of Electronic Word-of-Mouth: Views of Corporation and Customers
碩士 === 國立臺灣科技大學 === 企業管理系 === 97 === Most of corporations have developed ewom marketing nowadays. Moreover, ewom-related references have confirmed this way that led to raise, induct the ewom behavior of customers. However, in this discussion of promoting ewom marketing steps, there’s seldom to talk...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50438674919580170725 |