A Study on Consumer Cognition of Commercial Word-of-Mouth
碩士 === 國立臺灣科技大學 === 企業管理系 === 97 === As the internet word of mouth (WOM) have anonymity and their influences are becoming more significant, increasing numbers of WOM are found on the internet. Among those WOM articles, some are purely for sharing experiences and some are made by enterprises for com...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34760715667105069079 |