| Summary: | 碩士 === 國立臺灣大學 === 會計與管理決策組 === 97 === Taiwan has accumulated immense experiences and resources in electronic industry over the past decades and becomes a global leading player in this industry as it has developed a complete value chain emerging from OEM operators in early days, and expanding to both upstream and downstream business with abundant providers for electronic products and applications. This background is an ideal incubation for IC design houses in Taiwan. With rapid adaptability in technology and a complete supply chain in Taiwan, the IC design houses possess advantages and competitiveness in the global market place.
Due to rapid and constant innovation in technologies and product standards, the participants in this value chain, including brand name companies/sales channel, manufacturers, system integrators, suppliers, customers and IC design houses exceedingly interact and influence each other by way of establishment of various strategic alliances, introduction of new product replacement or implementation of competing strategies. Hence, IC design houses need to adopt more flexible business model and build up enhanced relationship with suppliers and customers in order to survive in the fierce competition environment.
In selecting an appropriate business model, an IC design house would need to carefully evaluate its own scale and resources and its relationship with other participants in the value chain. This thesis is a study on specific cases by collecting and analyzing relevant information of such cases in the hope to offer suggestions to other IC design houses.
Based on the analysis, this study provides for the following suggestions to IC design houses based on the five elements of business model:
1.Value proposition: emphasizing their ability to provide customer service.
2.Business scope: emphasizing their competitiveness in the target market and their ability to create synergy with complementors.
3.Profit capture: emphasizing their competitiveness in cost structure.
4.Strategic control: emphasizing the ability to attract and retain the talented human resource.
5.Execution: emphasizing the ability to enhance the execution.
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