An Analysis of Consumer Acceptance toward Genetically Modified Products in Taiwan

• Main Authors: Shu-Yuan Lu, 盧淑芫
• Other Authors: 傅祖壇
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/69771722361659465200

碩士 === 國立臺灣大學 === 農業經濟學研究所 === 97 === 　　This study analyzes consumer acceptance toward genetically modified (GM) products by using Probit model. We investigate the influences of attitude, knowledge, trust, perceived benefit and perceived risk on the acceptance of GM products. We also compare the differences of the acceptance toward GM products between male and female consumers. The correlations among respondents’ preference toward different GM products are also examined. 　　The results show that attitude, knowledge and trust have significant influences on the acceptance of selected GM products. Perceived benefit has a significant positive influence on the acceptance of all kinds of GM products, and perceived risk has a significant negative influence on them. We also find that attitude and trust have affected the acceptance toward GM products through perceived benefit and perceived risk. The acceptance levels toward GM products by males and females are different statistically. Males are more likely to accept GM products than females. 　　Consumer preferences toward GM flowers and GM pets have a significant positive and high correlation, so does the relationship between their preference toward GM plant food and GM animal food. The correlations between consumer preferences toward GM flowers and plant food as well as between GM pets and GM animal food are however shown to be relatively low.