The Connection Analysis of Customer Satisfaction andRe-purchase Willingness in TV Home Shopping Industry
碩士 === 國立臺灣大學 === 商學組 === 97 === The market scale of TV Home Shopping industry in Taiwan has grown from 500 million in year 2000 to 45 billion in 2008, averagely every 1 in 10 consumers has experience purchasing product from TV shopping channels, and they are getting more and more adaptable to such...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87319961055448415013 |