Evaluation from the Cost & Operational Analysis of a Well Known International Company

• Main Authors: Peng-Teh Han, 漢蓬德
• Other Authors: Chung-Hsing Huang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/49494640446129020354

碩士 === 國立臺灣大學 === 商學研究所 === 97 === Taiwan’s traditional furniture industry has been continuously evolving in the past few decades from the initial hand made wooden furniture to metal and automatically processed industry and from supplying a domestic market to export sales in huge volume In its peak period, Taiwan’s furniture industry enjoyed the international reputation of Furniture Kingdom However, due to damaged source of raw material, high labor cost and insufficient labor supply, without alternatives Taiwanese furniture manufacturers have been moving tremendously overseas, mainly to Guangzhou, China Among the manufacturers who still remain their production base in Taiwan, some are the manufacturers for international retail brands The Company that has placed the most orders to Taiwanese manufacturers is the said “International Well Known Company” This Thesis first introduced International Well Known Company’s key methods on its successful operation and supply chain strategy Followed then is a case study on the cost and operational analysis together with suggestions of its major supplier in Taiwan After that, this Thesis made a deep investigation from the competitive environment and its customer (“International Well Known Company”) point of view on the competitiveness of this Taiwanese supplier Out of the analysis result from the study on case supplier, this research extends the application of analysis to manufacturers in other categories Finally, we made strength and weakness analysis towards general traditional furniture manufacturers and provide them with suggestions The value of this Thesis is to provide a systematical analytical method to help Taiwanese manufacturers to identify where their strengths are, if there are rooms for improvement in their operations and if they own the competitive conditions in the external environment, how they can gain competitive advantage in the long run