Problem Customer Behavior in the Service Industry: A Typology of Behaviors and Frontline Employee Coping Tactics
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 97 === For well over a decade a growing number of service marketing researchers and practitioners have been exploring the phenomenon of the problem customer and its consequences for frontline employees, other customers and the firm. The motivators for problem customers...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31822313562232526356 |