A Study of How Information Affecting Collage Graduated Students’ Job Searching Decision of Migrating to China－Using ELM Model

• Main Authors: Yu-Chiang Chang, 張昱強
• Other Authors: Ping-Lung Hsin
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/34968562603821309640

碩士 === 國立臺灣大學 === 國家發展研究所 === 97 === Abstract As a result of China’s fast economic growth and the frequent communications between Cross-Strait economics and politics recent years, Taiwan’s collage graduated students are much willing to find a job of migrating to China. This study concerning about whether and how information affect the willing of labor migrating. Therefore, we took the Elaboration Likelihood Model to analysis it. In the model, we suggest that Information affect the willing and attitude through a intervening variable－cognition. And how information affect the cognition are moderated by two factors, issue involvement and need for cognition. The results are summarized as follow : 1. Positive or negative information did have a great influence of positive or negative cognition. 2. The moderate effects which cost by issue involvement and need of cognition are not significant. 3. The effect that Information affecting willing and attitude through the intervening variable－cognition is not significant.