Research on the Total Quality Management of the Cognition of Market Competitiveness in the Traditional Market－A Case Study of the First Public Retail Market in Taitung City

• Main Authors: YEN-KUANG WU, 吳彥廣
• Other Authors: Ben-Chu Sun
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/xsq5n4

碩士 === 國立臺東大學 === 區域政策與發展研究所 === 97 === Traditional markets are facing strong pressure from modern stores, and this is affecting both their physical environment and the way they do business. Still, traditional markets offer consumers a communal atmosphere and culturally unique local products, important market aspects that can not be replaced. By applying more-innovative business ideas focused on consolidating and promoting the market around the unique characteristics of the local community, with its irreplaceable social, economic, and cultural values, traditional markets will be able to strengthen their viability and competitiveness. The objective of this study is to enhance the competitiveness of traditional markets by means of a Total Quality Management approach, which involves all aspects of a business, from the efficiency of management and organizational effectiveness to quality management and service quality based on theory, policy, and implementation. To achieve those objectives, this study will explore the value and significance of existing traditional markets by analyzing the current operational state, hardware conditions, self-governing organization, and management of the first public retail market in Taitung City. It is hoped that this study will provide future policy decision-makers with a valuable reference. This study, which presents Taitung City’s first public analysis of the local retail market, quantifies the application of behavioral science concepts through a variety of implementation-oriented data collection, analysis, and interpretation. A literature review was conducted to compile background data and to collect information on the Total Quality Management system. Local data were collected by using a questionnaire and through targeted research to understand the traditional type of market operation and business performance as well as the status of market development in Taitung City. Empirical research shed light on key conclusions summarized as follows: 1. This study found that, Total Quality Management cognitions are notable difference between trader’s age, trade show management years and business hours from the results of questionnaire investigation. The competition cognitions of traditional marketplace are also notable difference between sex, years, incomes, management years, business hours and types. 2. Total Quality Management cognitions and total traditional marketplace competency is positive correlation. Therefore, to promote trade shows Total Quality Management cognitions is contributive to improve total traditional marketplace competency. 3. Total Quality Management cognitive main factor of trade show is “quality and management efficiency”. Meaning, the traders’ efforts to change the quality and management efficiency will contribute to improve total traditional marketplace competency. Not only to solve traditional sells marketplace problems, but also to contribute management level, proceed to the next step to improve total traditional marketplace competency. Suggest below： 1. Short term plan: Provide goods information, popularize selling and promote viewing and emulation, practice educated training. 2. Middle term plan: Revising law and rules to fit present situation, practice guidance and teaching experiences effectively. 3. Long term plan: Reward popular investing, fix and renew marketplace, in order to create a high quality consuming environment.