Applying Wireless Locating Systems to Analyze Museum Visitor Behavior

• Main Authors: Shao-Yung Lee, 李紹永
• Other Authors: P. Pete Chong
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/35k4j6

碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 97 === Radio frequency identification (RFID) and similar wireless locating systems have gained momentum in the last few years, and many applications have sprung up with the maturation of the technology. However, the applications seem to remain focused on material/product logistics such as product tracking and tracing; and there are few studies devoted on applications on consumer/visitor behavior. In this paper, wireless locating technology was applied to design and implement a Visitor Location Record System (VLRS) to record the time (when) and position (where) of specific visitors (who) during the tour. A program was developed to extract the hotspots and paths of visitors, and in order to increase data usability, a hot-paths mining algorithm was developed as well. Based on the findings of this study, additional applications and implications are proposed for improving the exhibitions and services.