| Summary: | 碩士 === 國立臺東大學 === 美術產業碩士學位在職進修專班 === 97 === Taoism stem from China, and the representative thing calls "Fu-Lu". Fu-Lu has been used to folk for long time,range also extensive, birth,aged,sickness and death, settle down and marriage, calamity pray for blessings else ; Fu-Lu form in the element, The elements which compose the Fu-Lu, every stroke, and even a dot, a line, a figure, a color, or a word, all have their own meaning.
This research analyzes the model structure of Fu-Lu and solves that constructs, include" The head of Fu-Lu ", " Predominant God of Charm", " The abdomen of Fu-Lu "', "The gall bladder of Fu-Lu "and " The foot of Fu-Lu ", etc. and this information tells five structure of formative and meanings , then combine color of the five elements and merges it with business card design.
The topic of creation is " The Lucky Business card Comprise Fu-Lu Molding and five elements", it divides five series, The function includes creations, five elements and cards, trying to develop for practicability products. Hope that can permeate through this research analysis and creation to transmit the kindhearted function,repel the nagative impression of the people. and also expect the research can give reader a new explanatory annotation and a new vision.
Keyword：Fu-Lu、Business card。
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