A Model of Customer Channel Choice Behavior and Prediction for Single and Multiple Channels
碩士 === 臺中技術學院 === 流通管理系碩士班 === 97 === Today, as the trend of “Channel is the heart of retail”, control channel marketing is the essential of success in the competitive market. That will explain the why own the retail channel will be the winner of business. This study survey topic on single-channel a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/62hz56 |