Key Success Factors of Animal Health Business Strategies Take Foreign Companies as Examples

碩士 === 國立臺北大學 === 國際財務金融碩士在職專班 === 97 === Biotechnology industry has grown rapidly since 1970 and become the mainstream of high-tech industry for the past ten years. To develop in accordance with the biotechnology advancement and apply “To Challenge 2008 - National Priority Plan” Executive Yuan impe...

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Bibliographic Details
Main Authors: Chien, Wen-Ling, 錢文玲
Other Authors: GOO, YEONG-JIA
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/90816932179531511350
Description
Summary:碩士 === 國立臺北大學 === 國際財務金融碩士在職專班 === 97 === Biotechnology industry has grown rapidly since 1970 and become the mainstream of high-tech industry for the past ten years. To develop in accordance with the biotechnology advancement and apply “To Challenge 2008 - National Priority Plan” Executive Yuan impelled, draws up “Two Trillion and Twin Star Industries Development Plan” by the ministry of economic affairs, outlines our country core value and the emergent industry policy direction explicitly. The biotechnology industry is indeed one of Twin Star Industries. Therefore it will be our future industry which government plans. But the animal vaccine is exactly in the biotechnology category. It emphasized the importance of research, development and innovation. Through the related literature, Taiwan animal vaccine market materials, as well as the interview of higher managers of foreign animal vaccine company, the main purpose of this research is to provide the information of foreign merchant animal vaccine management strategy to the domestic animal business. By observing other vaccine factories, key of success factors are to promotes the domestic entrepreneur's industrial development and then expand the market share. This scope of this research is foreign companies of Taiwan vaccine market. Carrying on the interview to higher management of these big companies, designs 30 questionnaire covered production, marketing, human affairs, research vs development and financial information, differentiates for the importance, carries out the degree of satisfaction, and the expectation variance on the appraisal. Hopefully the local vaccine companies can understand its management strategy to conclude the key successful factors further.