Decision-making of the new product concept - for example “Baytek Plus”

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 97 === Each of the products in the market has its own product concept , is also possible that a number of different products that show the same product concept, they complement each other competing alternatives. Enterprises in the product development process to def...

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Bibliographic Details
Main Authors: Lien, Shih-Hsiung, 連世雄
Other Authors: 林婷鈴
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/18020514982128347466