| Summary: | 碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 97 === Each of the products in the market has its own product concept , is also possible that a number of different products that show the same product concept, they complement each other competing alternatives. Enterprises in the product development process to define the product concept, we will consider all possible trade-offs between product concept has to sort at the same time or even a few months or all of the concept of decision-making. In other words, the product concept is a corporate decision-making to consider the introduction of individual products, has launched a series of product or products at the same time all the relevant decision-making before the introduction of thinking. The purpose of this study to explore how the limited resources and capacity, the business goals based on the concept of decision-making to develop products to meet the business transformation and regeneration of the purpose to build a competitive advantage. Therefore, the use of qualitative case study of action research, is the case of the resource-constrained companies, new product concept of the development of decision-making process. The purpose of this study, which is in a transition phase for the enterprise, the concept of decision-making on the development of products, the major factors taken into consideration; and the development of products first introduced the concept of all decision-making, in a transitional stage for the major impact enterprise. The study found that: (1) regeneration phase in transition enterprises, the product concept in decision-making will take into account the main factors for the resources and capacity constraints. (2) in terms of resources or capacity-constrained conditions, one time introduced the concept of all the products in decision-making, non-bound to be impractical.
Findings of this study, in the hope that enterprises, especially in a transitional stage in the development of new products, to provide some theoretical and practical insights, as enterprises in the formulation of future development strategy for new product reference.
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