An Empirical Investigation of Personality Traits of Online Shoppers: A Hierarchical Approach
博士 === 國立臺北大學 === 企業管理學系 === 97 === Over the past decade, B2C e-commerce has flourished and enjoyed a growth rate unrivaled by the traditional retail business. As more and more mainstream consumers migrate to the online world, the future of e-commerce seems very promising. Numerous studies have been...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06092268574972135394 |