| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 97 === The With the boost of internet usage, more researches are trying to explore internet users’ information behavior; however, still very few studies could focus on long-term trend of web browsing behavior. Thus we executed a longitudinal study which tracked 138 users of their whole-year browsing record in 2008 to explore their web browsing behavior. The purposes of this study are to describe the trend of the user for long browsing online, and to analyze the composition and behavioral traits from users’ core websites and newly-entry websites, and to find out the differences of users’ browsing behavior between core websites and newly-entry websites .
The findings of our study indicated that people will visit core websites continually over the long period, and extensively visit new websites because of the demand for new information. Moreover, we found many differences in browsing behavior between visiting core websites and newly-entry websites.
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