A Study on Strategic Alliances of Ocean Freight Forwarder– A Case Study of Consolidation among ROC, PRC and HK

• Main Authors: Chung-Jen Kao, 高宗壬
• Other Authors: Dong-Hu Wang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/84298860841470155238

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 97 === Taiwan belongs to island economically style which relies on international trading proceeding to extend foreign business development. Following with global / free trading, across business is happening every minute, "Transportation" a typical label, occupy the most important position to integrate each step to have completed procedure, she build up with transport and service industry to offer suitable and subsidiary logistics, and ensure goods deliver destination with fastest, economy and safety. Along with airlines and shipping lines, ocean freight forwarder and air freight forwarder become major representative in transportation service nowadays, standard international logistics procedure is just right management they provide. Open market creates more business, oppositely, more competitive, in order to confront unexpected global business variation, "Strategic Alliance" is the future direction to everyone, by doing this way to strong competency, increase profits and reduce loss. My report is directed against "ocean freight forwarder" which focus on the operation of "consolidation", purpose to discuss how to proceed strategic alliance, condition consideration and the position, through senior's related papers review to understand current development of strategic alliance, and the criterion of choosing partner, after market analysis, expect my report can be the reference of further strategic alliance expanding of ocean freight forwarder.