City and Media-- Interpretation of 《Sex and the City》in the image of the city

• Main Authors: CHIANG CHI WA, 鄭子華
• Other Authors: 林素惠
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/2336dg

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 97 === The HBO television series "Sex and the City" and its movie version, are the most representative works of film in the 21st century, have been caused by very high ratings too. "Sex and the City" is also seen as an era and a cultural phenomenon. Taiwan, Hong Kong, mainland China and the Middle East also have similar "Sex and the City" works. The drama caused by ideological in-depth discussion of the scholars, and the New York City in a key role in the story, but also affected the global audience and visitors to the impression of living in the cities. The meaning behind this kind of grand occasion should be an in-depth study. This study applied content analysis and text analysis to examine the frequency of image elements and the distribution of theme. According to the contents of the story, narrative analysis used to sum up the form of theme and structure, in order to generalize the visual media on the operation of the "city" matter and its in-depth implication. The present research has found that, New York and Manhattan are portrayed as "the ideal city" and given considerable recognition and commended in the story. This kind of narrative methods included U.S. Viewpoint on the preferred discourses and exclusive power. One of the purposes is to create "postcards effect", then portray the image of city in keeping with the tourists expected, attempt to bring other business opportunities in town. In sum, U.S. visual media continue to declare the American way of life and of values. The soft power of U.S. brings the audience to believe some ideology or spiritual power. In the―Post-911 Era‖, U.S. media continues to output the message "America is still the best one" in the domestic and overseas. This not only proved the delicate relationship between popular culture and the political situation ,is also a means of ―Hero's Mythos‖.