The research of Semiotics applies to adverting creativities and visual style that illustrated. By the creativities from Thailand, Japan and Taiwan.

• Main Authors: CHAO FEI FAN, 趙飛帆
• Other Authors: 梁桂嘉
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/expb3q

碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 97 === Advertising is appealing is determined by it deliver message to target audiences in a prompt, concise, creative and stylish way to fulfill target audiences’ need and imagination. The visual design of the advertising becomes more mature and more possible by the progress of science and technology and the promotion of the executive technique. The motive of this research “Semiotics applies to adverting creativities and visual style that illustrated. By the creativities from Thailand, Japan and Taiwan” lies in Thailand and Japan’s advertising whose creativities and visual style are unique and apparent win the prize repeatedly and take them more seriously in these days. The objective of this research is employs the Semiotics’ theory to analysis the application module of the creativities’ visual and non-visual elements in order to systematically analysis the application and difference which can use as references of Taiwan’s advertising development. This research adopts qualitative analysis methodology by collecting Thailand , Japan and Taiwan’s award-winning works to analyze creative concepts and visual symbols to realize the different execution and logic thinking pattern of creativity. We find that advertising which has unique technique of expression and breaking style basically has two essential conditions as follows, 1.distinctive culture and local visual symbol : according to our analysis, when the advertising apparently show local symbol indeed can increase uniqueness but can’t fully rely on visual symbol. 2. Distinct culture and local mental symbols: as concept or positioning harmony with apparent local and culture symbols, then its’ unique style can be presented effectively.