| Summary: | 碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 97 === In the artistic performance, gradation is a form of aesthetics, which is rich in the changes of strength and dynamic structure. It is rich in the use of colors, and it enforces the tension, the vivacity and the interest of aesthetics. The intensity and the harmony between colors dispel the limit of monotonous colors, and its multi-level gradual colors enrich the interior of aesthetics, so that the audience will have a sense of pleasure and get satisfied with their aesthetic expectations.
The main purpose of this study is to explore the form of gradation and the principles of aesthetics . The second purpose is to develop divergent application of gradation on Visual Communication Design. The researcher investigates the theory of art to explore the form of visual communication and gathers relevant posters to analyze the forms, types, and effects of gradation. Furthermore, the researcher hopes to conclude the concepts and principles of gradation, and endow it with a brand-new style.
This study is focused on “Kenting Spring Music Season”, trying to show the effects of visual communication design by the use of silhouette and gradation as well as to develop a series of goods such as : the logo of the activity, tickets, caps, T-shirts, banners… The researcher hopes to make contribution on the application of gradation.
The structure in this study is divided into four directions to be discussed, including:
(A)to study the forms and the principles of gradation and its aesthetic performance
(B)to study the theories of visual communication design and analyze relevant works
(C)to study and to evaluate the activities of the topic
(D)the individual creation and meditation on the visual communication design
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