The Research Study on Social Marketing and Promotion-the alliance from Sheltered Workshop and Herbalife

• Main Authors: Wang Ming Chu, 王明珠
• Other Authors: 賴建都
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/96038903834514030284

碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 97 === According to the social environment changed and governmental policy supported. Most resources of the funds for non-profit organizations were by governmental subsidizations or donations from non-governmental groups. They tended to use enterprises management for getting extra income. They even offered services of welfare to earn income for operation by business strategies. Therefore, non-profit organizations transferred social enterprises which both be the roles of a social mission and a business. Because the government wanted to step on the other developed countries in these years, Sheltered Workshop is a policy for welfare. Sheltered employment is a career mode for psychiatric disabilities that desired to work, but their abilities were not enough. And Sheltered Workshop is a place, which offered services to train these persons could get a job. When the Sheltered Workshop transferred to be a social enterprise, it has been a double role of a social mission and a profit enterprise. There was a main problem that psychiatric disability whose abilities were not enough to work in the competitive market, although they’d like to try to do. For this reason, I thought it could be created a brand- Sheltered Workshop has its own a variety of products such as handwork, baking food, gardening, or services are cleaning, OEM, acting, massage, and laundry. I hope its products will be identified on the market and has the image of its brand for sale. After that, the most of importance is how to sale and manage the purpose of economics. Even though by marketing and promoting increase the value of the brand. Then seeking for more non-governmental groups to form an alliance, a social responsible enterprise, which has the spirits of the management. At last, to create an image of public welfare for a marketing policy, then using these opinions to do personal researches deeply, analyzing the results, and bringing out any design works have advanced, creative, and competitive to appeal to more customers. This research is the example of the alliance from Sheltered Workshop and Herbalife. By the concept of this design, it could be started and practicable to show the spirits of the experiment.