Summary: | 碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 97 === The study on The Effect of Tourist motivations to Traveling Information Search Strategy of the seniors’ of Taipei who participated in the overseas Group Tour
Date: July, 2009
Student: Jih-Shyan Huang
Adviser: Ching Li
Abstract
The goal of this research is to confer how tourist motivations of senior tourists affect traveling information searching strategy. Using surveys as researching tool, researching period is from 2009/2/9 to 2009/3/17. The number of valid survey would be 400 and the percentage of valid retrieves is 86.00%. After data analysis, the results of this study were: 1. The senior tourists which accepted this interview was a high portion of “male” ; “married” was a main group of the marriage status; “deposit savings” was the major economic source; living conditions are a high rate of “living with spouse and children”; main traveling period is in “July”; the mode of traveling days is “7 days” and as for the median is “11 days”; the mode of expense is “40,000 dollars” and as for the median is “65,000 dollars; ruling destination for senior tourists is “Asia, not including China, Hong Kong, and Macao”; and the familiar percentage for the participants of the tourist group is “average”. 2. The motivation of senior tourists tends to relate to “society motivation”, and among these motivations, “to increase family relationship” came out as a common reason for them to travel abroad; senior tourists have the tendency to use “interpersonal aspect” as a main source for their traveling information search strategy, and the traveling information which is most likely to be taken are mostly from “continuous relatives and friends”. 3. Senior tourist’s gender, education degree, marriage status, main economic source, and living status had significant difference on traveling motivations. Senior tourist’s gender, education degree, marriage status, main economic source, and living status also had significant difference on the traveling information searching strategy. 4. Senior tourist’s tourist motivation groups had significant difference on the result of traveling information searching. 5. Senior tourist’s motivation groups had significant difference on traveling information searching strategy. The results of this research can provide a reference to the tourist industry, through the common methods which senior tourist uses, to draft different programs for different traveling motivations.
Keywords: senior, tourist motivation, traveling information searching strategy,group travel
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