中華民國九十八年全國大專校院運動會選手參賽滿意度之研究─以跆拳道公開組選手為例

• Main Authors: Lin Yi Lin, 林易霖
• Other Authors: 蔡禎雄
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/2644tz

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所在職碩士班 === 97 === The purpose of this study was to explore the level satisfaction of participants in the 2009 Intercollegiate Taekwondo tournament through surveys. Today, Tae Kwon Do is a vey popular domestic sport in Taiwan. This study was therefore aimed at Taekwondo athletes participating in the "Republic of China 2009 Annual National Intercollegiate Games". The athletes studied as examples, were varied by different genders. These athletes were questioned regarding the 2009 Intercollegiate Games in the areas of “cultural promotional activities,” “quality of athletic facilities,” “scheduling of matches,” “exhibition of sportsmanship,” “staff service,” and “referee bias.” These were the six factors and areas used in the satisfaction surveys.In this study, the survey method used was an issuing of a total of 230 questionnaires. Of the 230 questionnaires issued, 168 samples were recovered resulting in a recovery rate of 73.0%. After recovering the questionnaires, reliability and validity analysis, item analysis, factor analysis, descriptive statistics, independent sample t-test of means, were used to summarize a few conclusions: 1. For the 2009 Intercollegiate Tae Kwon Do Tournament, the overall satisfaction from the participants in the general dimensions was M=3.59. Of all the dimensions of satisfaction inquired about, “staff service” received the highest satisfaction feedback and "quality of athletic facilities" received the lowest satisfaction ratings. 2. In the categories of "cultural and promotional activities", "sports facilities", "scheduling of matches," "exhibition of sportsmanship", and "staff services", the results indicated that between the two genders there was no significant display in differences of opinions. 3. Regarding the category of "referee bias", the results indicate a significant existence of differences in opinions between the genders. Advice: Early announcement of schedule plan, and gathering actual demand of contestant will support proceeding advertisement activities and artistry.