| Summary: | 碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所在職碩士班 === 97 === Abstract
The game of pool was introduced to Taiwan in 1978. Due to the easy rules and numerous variations of the game, it soon became one of the main leisure activities. Concerning the development of pool in Taiwan, consumers, pool hall operators, and the government play important role：SWOT analysis, and qualitative research method were utilized in this study to discover both internal and external factors that the development of pool in Taiwan. After conducting interviews with people related to the pool industry, such as elite athletes, coaches, and administrators of the national organization the following problems were identified in the development of pool in Taiwan：（1）A lingering negative image of the game among society at large,（2）No comprehensive career guarantees for players resulting in a loss of top players, （3）No comprehensive marketing plan for the sport, （4）Operational difficulties for pool halls caused by overall economic downturn,（5）Lack of comprehensive laws that have aversely affected industry development, and（6）No long-term development plans for organization. The SWOT analysis suggested solutions as follows：（1）Promoting a higher quality for pool,（2）Revising outdated laws , （3）Promoting economic opportunity for the sport, and（4）Comprehensive marketing plan should be supported from the government.
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