| Summary: | 碩士 === 國立臺灣師範大學 === 體育學系 === 97 === The purpose of this study was to understand the contents and metaphorical meanings of photo coverage on CPBL players in the Liberty Times. Content analysis method was adopted to analyze the players’ photos and semiology was used as theory base of text analysis in order to explore metaphorical meanings of players photos. The time span of this research was from March 16, 2008 till October 11, 2008 and 816 photos were collected. The results were as follows:
1. Most of the Liberty Times photo coverage on players focused on their emotional expressions during the game (51.7%), offensive and defensive in competition (13.7%) and players’ applause to encourage each other (8%). The pitchers and batters who had excellent performance were published more usual. Besides, the victory team (48.3%) had higher degree of media exposure.
2. Players photo coverage carried lots of metaphorical meanings. The results of framing analysis showed that most of the players’ photo coverage camera angles which being used were medium shot to portray the energetic and esthetic of players throwing balls and battings, as well as their interaction with others.
3. An analysis of photos themes showed that photos on winners were hugging each other and losers were leaving the field emphasized the value of the victory. Using photos of players’ focusing emotions and applause emphasized players’ performances. The confronting role of offensive and defensive performed the reality and unpredictability of games. Finally, pictures of players on participating activities providing fans to see the different dimensions of players, in order to promote the activities, as well as paying more attentions to the players.
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