Research of the Taiwan Public library using the news media relations

• Main Authors: LIU FENG CHIU, 劉鳳秋
• Other Authors: Sung,Chien-cheng
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/g43rb4

碩士 === 國立臺灣師範大學 === 圖書資訊學研究所 === 97 === Abstract: The main purpose of this research is in forms by the news media in the mainstream culture and the social values, how does the discussion Public library using the news media relation’s influence, the promotion Public library's forward visibility, the promotion knowledge society operate completely. According to the purpose of the research to complete the following questions: I, on the part of public libraries : (A) whether the organization is responsible for media relations with the sector and full-time staff? The perating mechanism of how? (B) how to use the relationship between the news media? Whether there is any business standard operating procedures and assess the cost-effectiveness? (C) how the business relationship between the news media? What difficulties and of the need to upgrade? (D) how to deal with crisis news? (E) the future of the mechanism in place for more ooperation with the media? II, on the part of the news media : (A) of the news media reported news of the main public library for that? (B) how to upgrade public libraries frequent news? (C) information on public libraries interested in the question than that? (D) of the public libraries of the cognitive and need help? (E) the future of the mechanism in place for more cooperation with public libraries? In this research, the United Daily News Data as a joint study of knowledge database,and is part of the Ministry of Education of the National Taiwan Library, National Taichung Library; municipality Library in the Taipei Public Library, Kaohsiung Public Library; and three-tier county and city governments are institutions (independent libraries) Library of the Taipei County, Tainan Municipal Library and other public libraries for the six research samples. Explore through literature review, content analysis of the implementation, the actual library for the nine workers and seven workers for in-depth media interviews, analysis be summarized. Obtains the conclusion to be as follows: First, the theme of public library news content of the quantity and quality are not taken seriously and lost in the balance. Second, sample 6 in the use of news media relations strategy and organization, to a one-way communication (lack of business Standard operating procedures, manuals, biased promotional activities), the command authorization (by the director or deputy director as to outside the spokesman, and is not specifically responsible for the preparation of sector and budget; the actual work is responsible for the news media and are staff) mainly. Third, the relationship between the use of the spread of the news media pipeline, the main focus on the text and the dissemination of the museum's website. Fourth, public librarians and media workers are alienated from not close; the news media's job for the public libraries of the cognitive work of a very limited view of the negative tendency. Fifth, public libraries in the use of effective assessment of the relationship between the news media, the basic statistics of the volume of the main. Sixth, public libraries in the news a mechanism for crisis management there are certain processes, but for the passive treatment, remedial model, miss the news of crisis management system to the advantage of enemy aircraft. Seven, public libraries and the news media of communication between the external barriers, between cognition and attitudes and Interactive relationship between the existence of the actual status and so on.