A Study on the University Internet Marketing Application ─ with Website Content Analysis as An Example

• Main Author: 廖怡惇
• Other Authors: 王如哲
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/19777016149070351809

碩士 === 國立臺灣師範大學 === 教育學系 === 97 === During the past years application of Marketing becomes common for university managements. The recent rapid development of the Internet has change the marketing management of universities and become the important role. How to apply internet marketing to university should be emphasized. The study conducted a content analysis of Taiwan 102 university websites, in order to know how universities use websites to prove the application of internet marketing. After studied many researches, we conclude that “Educational Marketing ”, “Customer Servicing Suppot” and “Internet Technology Application” to approach the content of websites. The results indicated that “Educational Marketing of University ” was more adopted by universities than “Customer Servicing Suppot” and “Internet Technology Application”. The “web information related to Product” has been presented in “Educational Marketing” the most.