A Case Study of Competitive Advantages for the Management of Senior High Schools –Four Cases in Tainan Region

• Main Authors: Jin-hui Wu, 吳錦惠
• Other Authors: None
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/70645523593879224718

博士 === 國立臺南大學 === 教育經營與管理研究所博士班 === 97 === The purposes of this research were to discuss the historical changes and situations at the risk of senior high school managements and to explore their management difficulties and problems-solving methods. Furthermore,this research was also to find their strategies for competitive advantages is also the main goal. This research chose qualitative research approach and utilized interviews and document analysis for collections of research data. This researcher interviewed 39 people from senior high schools in Tainan region as experimental subjects as a matter of familiarity and convenience. After the interviews, this researcher established a coding system to help with categorization and analysis of experimental data in order to setup discussion topics along with reviews of other researches in this field. The main research conclusions are as follows： First, some school changes which this research found for four senior high school managements were: (1) school prestiges and students quality had fallen in the past; (2) to promote schools improvement through of key people. Second, the origins and problems-solving methods of school management difficulties were: (1) public senior high schools were lacking management characteristics, students quality experiencing a worsen and school prestiges getting less, students recruitment and pursued to study the star schools blindly for students and parents; the problems-solving methods of school management were that they seeked to establish school visions, changed students recruitment strategies, principals transformative leadership, strived for the funds, curriculum and instruction reform, obtained teachers identification and satisfactory for students and parents. (2) the private senior high schools were: influences from educational policy change, lacking management characteristics, leaderships were excessively conservative; the problems-solving methods of school management were that they seeked to establish school characteristics , strived for funds,changed the methods of school management, curriculum and instruction reform, obtained teachers identification and satisfactory for students and parents. Third, after senior high schools turn arounded, the management problems and main competitive advantages strategies now were: (1) public senior high schools were:private schools strong competition, fund raising was more and more difficult,lacking teaching profession growth; the main schools’ competitive advantages strategies were: establishing school visions, improved learning environment and equipments, curriculum reform and multiple instruction , teacher management and profession development, financed for school development, established partnerships between schools and communities and enhanced satisfaction for parents and students, and so on.(2) the private senior high schools were: students recruitment were getting short, and quantities of community senior high schools increased; the main schools competitive advantages strategies were:ensure the directon of development, renew strategies of students recruitment, technology utilized, curriculum reform and multiple instruction , teacher management and profession development, financed for school development, established partnerships between schools and communities, and so on.Fourth, there are divergences from the different educational stage and system. Finally, this researcher proposed some suggestions in three aspects: (1) school improvement; (2) educational administration institution; (3) future researches in this and related topics.