ValueCreationStrategyDevelopment:TheCaseofTSMC

• Main Authors: Ou-Yang, Yun-Shao, 歐陽昀韶
• Other Authors: Chiu, Hung-Chang
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/70525795503003383945

碩士 === 國立清華大學 === 科技管理研究所 === 97 === Recently, the financial crisis has led a poor global economy, and is making business is even more difficult to operate. In the downturn, companies should return into the fundamentals, establish the positioning of the enterprise itself and value, and consider how to enhance the operating performance of enterprises. It is also how to enhance and create value through strategy development and strengthen the core competitiveness, making crisis into a turning point. Therefore, this study uses two different perspectives on how to analyze the business value to win the long-term competitive advantage with excess profits. The first is to find out how to create value with methods and strategies through the definition of value creation for enterprises. Secondly, businesses should identify the factors that propel value from the enterprise’s core values, innovation, and business model, collating and summarizing a set of value creation model and structure. They should analyze the major causes of business growth and profitability to help enterprises understanding their own strengths and values that continue to create high profit. This study is based on the research methods of Yin (1994) case studies, through the secondary data collections and analysis, summing up with important impacts on value creation factor. The study chose an operating performance and customer service oriented company ─ Taiwan Semiconductor Manufacturing Company, to carry out research and analysis. As a result of a growth situation slowing down in the semiconductor industry, this study analyzes the value creating factors and gives TSMC recommendations on how to create value, the path towards sustainable development and becoming a great world-class company. The scope of this study includes: 1. What is value and value creation? 2. The steps to create value and strategy. 3. Discussing the value creation factors that affect enterprise value. 4. TSMC how to move towards a world-class company.