| Summary: | 碩士 === 國立臺中教育大學 === 美術學系碩士班 === 97 === With the impact from change in the global environment on Taiwan’s cultural ecology, preserving Taiwan endemic species animal cultural assets and developing local cultural codes have become an urgent matter. This study was intended to discuss the cultural implications of Taiwan’s cultural ecology context, ecological aesthetics, and ecological art, by compiling the characteristic elements of Taiwan endemic species animal icons, constructing a Taiwan endemic species animal creative element model, and analyzing the model’s applications in the cultural and creative industry (CCI).
This study aimed at Taiwan’s endemic species animals. First, material was compiled through a literature review, and the characteristic elements of Taiwan’s endemic species animals were analyzed by combining with a content analysis. Secondly, semiotics related theory and semiotic analysis were adopted to construct a “Taiwan endemic species animal creative element development model” to yield a systematic design process – to transform Taiwan’s endemic species animal appearance characteristics and implication symbolism into creative elements. Thirdly, 3-D computer drawing software V-Ray for Rhino was used to apply creative element form images to metal craft design products. Finally, a Web-based questionnaire survey was conducted for verification of the implementation, to understand the creative element development model of the feasibility and the interviewees from design-related departments and non-design-related departments in terms of metal craft products its image form a cognitive difference.
From the results a conclusion was drawn. Firstly, to establish the characteristic elements of Taiwan’s endemic species animals. Secondly, the “Taiwan endemic species animal creative element development model” was constructed by this study. Thirdly, cultural creative product designers can arrive at new thinking and design methods by following the creative element development model. Lastly, successfully transform Taiwan endemic species animal icons into creative elements and apply them to the CCI accordingly.
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