A Study on Professional Baseball Website-based Online Consumer Motivation, Satisfaction and Behavior Intention in Taiwan Area
碩士 === 國立臺灣體育大學 === 運動管理學系碩士班 === 97 === This research aims to delve into the correlations between professional baseball website-based online consumer motivation, satisfaction and behavior intention in Taiwan area as well as to verify the positive correlations between the three factors. The resear...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/55859656048007483027 |