A STUDY ON THE INFLUENCE OF HOT SPRING IMAGES AND INVOLVEMENT ON INFORMATION SEARCHING: AN EXAMPLE OF LU-SAN HOT SPRING SITES.
碩士 === 國立臺灣體育大學 === 休閒運動管理研究所 === 97 === This research was to investigate whether hot spring images, involvement, and tourist characteristics would affect collecting information of hot spring hotels. An empirical study was conducted to test the model by selecting the consumers who have been to hot...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43whs6 |