| Summary: | 碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 97 === As health consciousness increasing, and the changing of Taiwan’s population structure, increased population of senior citizens. In order to live more healthy, demand of medical care knowledge is getting more. Under this background, health TV programs become popular, more and more Taiwan’s media produce health programs.
The occurrence of health programs were tried to deliver health knowledge to audiences, in order to strengthen citizens’ health care concept and knowledge, establish good health protection mindset. Therefore it is important to have health programs and they are playing an important role in our society.
However, Taiwan doesn’t have any research about health programs yet, most of the researches were focused on internet health information but others media. So this research tried to analyze the appearance of Taiwan’s health programs recently, next to understand what kind of health information production team wish to provide to audiences, lastly to compare the differences of health information between TV programs and production teams.
This research discovered that increase of health consciousness of Taiwan’s citizens. Health programs are basically more attracted to female audiences, with variety form. There is a lack of health programs topics, which information of medical team and hardware is the least provided. There were some suggestions for follow up research and media industrial.
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