The Study on the Affecting Factors of Diet Behavior at Specific Travel Destination-A Case of Mediterranean Food Guide

• Main Authors: Je-Yu Huang, 黃哲愉
• Other Authors: Chien-Ho Chen
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/30116804779561608300

碩士 === 國立台北護理學院 === 旅遊健康研究所 === 97 === In this study, specific attention is paid to the importance attached by food consumers to Mediterranean destinations and trip attributes upon food experience. Healthy diet was explored according to Mediterranean culture food with a convenience sample of 210 Taiwan free and independent travelers in Mediterranean. A self-administered questionnaire was used to obtain healthy diet at travel destinations. Food consumption was estimated using a frequency diary. A majority of the samples had a positive attitude towards their healthy diet behavior. Those who perceived their own food habits to be healthy and had searched healthy diet information were more likely to comply with Mediterranean diet guidelines than those who did not. Females, age of 20 to 39 with tertiary education were associated with positive attitude towards their healthy diet behavior. An positive correlation with greater care about culture was evident for these with high healthy diet score. These preferences are compared to the previous studies on affecting factors, and the general literature on food tourism. It can be concluded that attitudes or motivation towards healthy diet was related to dietary and lifestyle behavior. Future research is suggested to devise appropriate methods of changing attitude towards dietary behavior in certain subgroups of the population.