A Study of Production and Marketing Problems of Traditional Manufacturing Industry----A Case Study of M Company

碩士 === 國立中山大學 === 高階經營碩士班 === 97 === The core issues of traditional manufacturing industry are production and marketing. Adopting the suitable marketing strategies and production techniques based on each product characteristics will render competitive advantage. In this paper, the relationship betwe...

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Bibliographic Details
Main Authors: Chou-li Yu, 余周利
Other Authors: Kuang-s Yeh
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/7xzkar

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