| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 97 === Abstract
In the past, seats on the management of the research focuses on exploring the best logical way for seats assignment to ensure the revenue maximizing, it’s rarely to consider in the faces of management pressure and services requirement. Hence, this thesis will take a survey through market research studies to identify the reason of the shift of passenger from Non-reserved Seating to Reserved seating or the increase of rider-ship caused by the lower fare of Non-reserved Seating.
After fully collection of the requirement of passengers and the consideration of High Speed Rail’s operator, the “Situational Analysis” mechanism is applied. The different Non-reserved car allotment will be arranged under different circumstance and their revenue will be evaluated as well. Finally, the recommendation of the High Speed Rail’s seat management strategy from the point of view of revenue maximizing, operation consideration and passenger requirement will be provided.
Key words：Taiwan High Speed Railway, Non-reserved Seating, Reserved Seating, Seat management strategy
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