A study on The second generation CRYSTAL Natural Soap Consumer Behavior & CUSTOMER SATISFACTION-- Case of 「N」 Company

碩士 === 國立中山大學 === 高階經營碩士班 === 97 === Abstract The business world nowadays has changed rapidly on the market intelligence and its environment owing to the high technology. However, one element remains unchanged in view of managing an enterprise. It is to meet customers’ needs. The research focuses...

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Main Authors: Wen-chung Lo, 羅文中
Other Authors: T.P. Liang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/x7xt9k
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spelling ndltd-TW-097NSYS54570392019-05-29T03:42:53Z http://ndltd.ncl.edu.tw/handle/x7xt9k A study on The second generation CRYSTAL Natural Soap Consumer Behavior & CUSTOMER SATISFACTION-- Case of 「N」 Company 二代肥皂消費行為與顧客滿意度之研究-以N公司為例 Wen-chung Lo 羅文中 碩士 國立中山大學 高階經營碩士班 97 Abstract The business world nowadays has changed rapidly on the market intelligence and its environment owing to the high technology. However, one element remains unchanged in view of managing an enterprise. It is to meet customers’ needs. The research focuses on exploring consumers’ inner intentions such as purchasing behavior, satisfaction and loyalty to the merchandise through observing the product of second generation crystal natural soap. Qualitative and quantitative research methods are adapted simultaneously in the research through interviews and questionnaires. Further intentions of customers based on the purchasing behavior, customers’ satisfaction and consumers’ loyalty are discussed in the research in order to find out the relationship between each facet. The research offers a conclusion and suggestions on the target market and the customer value at the end. Through the analysis and some proposals, the goal of the study presents a possibility for enterprises to meet their customers’ needs by understanding their customers and the change of the market. The enterprises need to find out the different needs of customers in order to provide an effective way to promote their products and enhance their competitiveness in the market, which is the advantageous way to run an everlasting business. By Lo,wen chung Key words : Consumer behalf ,customer satisfaction ,customer loyalty T.P. Liang Fong- Kang Chu T.P. Liang 梁定澎 祝鳳岡 梁定澎 2009 學位論文 ; thesis 109 zh-TW
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language zh-TW
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description 碩士 === 國立中山大學 === 高階經營碩士班 === 97 === Abstract The business world nowadays has changed rapidly on the market intelligence and its environment owing to the high technology. However, one element remains unchanged in view of managing an enterprise. It is to meet customers’ needs. The research focuses on exploring consumers’ inner intentions such as purchasing behavior, satisfaction and loyalty to the merchandise through observing the product of second generation crystal natural soap. Qualitative and quantitative research methods are adapted simultaneously in the research through interviews and questionnaires. Further intentions of customers based on the purchasing behavior, customers’ satisfaction and consumers’ loyalty are discussed in the research in order to find out the relationship between each facet. The research offers a conclusion and suggestions on the target market and the customer value at the end. Through the analysis and some proposals, the goal of the study presents a possibility for enterprises to meet their customers’ needs by understanding their customers and the change of the market. The enterprises need to find out the different needs of customers in order to provide an effective way to promote their products and enhance their competitiveness in the market, which is the advantageous way to run an everlasting business. By Lo,wen chung Key words : Consumer behalf ,customer satisfaction ,customer loyalty
author2 T.P. Liang
author_facet T.P. Liang
Wen-chung Lo
羅文中
author Wen-chung Lo
羅文中
spellingShingle Wen-chung Lo
羅文中
A study on The second generation CRYSTAL Natural Soap Consumer Behavior & CUSTOMER SATISFACTION-- Case of 「N」 Company
author_sort Wen-chung Lo
title A study on The second generation CRYSTAL Natural Soap Consumer Behavior & CUSTOMER SATISFACTION-- Case of 「N」 Company
title_short A study on The second generation CRYSTAL Natural Soap Consumer Behavior & CUSTOMER SATISFACTION-- Case of 「N」 Company
title_full A study on The second generation CRYSTAL Natural Soap Consumer Behavior & CUSTOMER SATISFACTION-- Case of 「N」 Company
title_fullStr A study on The second generation CRYSTAL Natural Soap Consumer Behavior & CUSTOMER SATISFACTION-- Case of 「N」 Company
title_full_unstemmed A study on The second generation CRYSTAL Natural Soap Consumer Behavior & CUSTOMER SATISFACTION-- Case of 「N」 Company
title_sort study on the second generation crystal natural soap consumer behavior & customer satisfaction-- case of 「n」 company
publishDate 2009
url http://ndltd.ncl.edu.tw/handle/x7xt9k
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