| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 97 === Abstract
The global financial tsunami is the biggest news yet so far. The US sub-prime mortgage crisis unveil the defects of the current financial system which causes the plummeting economic consumptions and market demands, trickling down to the diving productivity and reinvestment. Enterprises shift their focus to intra-restructuring and cost-cutting in order to stay afloat. This action thus worsens the unemployment and the recession; the vicious cycle pushes the world further down to the financial crisis.
Even blue-chip enterprises with high yield and performance history felt the pinch in this economic downturn. This dissertation investigates whether and how Corp. A, which is a prominent supplier of specialized EDI instrument for ultra pure water application, should alter the tactics of company management to weather the storm; meanwhile, providing advisory and material for single product specializing suppliers who facing the challenge of the time–or prior to the challenge took place, to both enhancing the corporate internal stewardship and obtain the workable plans such as the capability of hedging risks and earning sustainable profits.
This report concluded the following actions should be taken for Corp. A:
1. EDI is the core product for Corp. A; the company should keep putting in the meticulous efforts such as using the edge of replacing traditional process, massive potential profits and high technology to remain differentiating this product from the competitors,
2. EDI should expand its field to a broader usage in the current market. It is now commonly used but restricted in the application of pure, ultra pure water in the industries of electronic, energy and pharmaceutical, the values of EDI can be volatile by only relying on these areas, a broader market usage of EDI will bring in the market stability.
3. Through integration and strategy to best utilize all the gathered resources, diversifying the products and management approach to avert the risks in the current market.
Key Word: EDI, differentiate, resources integration, diversify
|
|---|
