An Application of Prospect theory to Educational Marketing

An Application of Prospect theory to Educational Marketing

碩士 === 國立中山大學 === 教育研究所 === 97 === The present study aimed to apply the framing effects in prospect theory to examine college students’ risk tendencies under the context of educational marketing. Prospect theory proposes that framing effects result in a preference for risk-averse choices in gain sit...

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Bibliographic Details
Main Authors:	Yun-ling Huang, 黃韻陵
Other Authors:	Wen-bin Chiou
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/svhy7t

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