An Inquiry on Types of Shoppers and Their Choices over the Same-Product-Category Stores in a Mega Mall in Southern Taiwan
碩士 === 國立中山大學 === 國際經營管理碩士班 === 97 === With the emergence of urban shopping mall in Taiwan, the general commodity marketers created a new retailing business model. Several stores of the same product category convene together in the mall to take advantage of the congregation of a consumer crowd. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/am2d5x |