| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 97 === With the increase in national income, demand for residential dwellings from the shelter, basic needs, thus taking into account the domestic situation, ventilation, lighting and other home within their own conditions, and noise, sanitation, etc. the quality of the external environment, gradually become the focus of concern, while the home security, life and leisure sports such as convenience demands increasing
attention. In particular, the middle-class constitutes the backbone of society, to social development and stability of a great force in Kaohsiung local consumption patterns and cultural differences, the middle-class homebuyers demand for their own use and purchase of residential the decision-making may be different from other areas.
Housing is a not a small number of financial decisions and expenditures, as housing is different from general merchandise, with durability, high prices and the repeat purchase rate of the smaller features, is the homebuyers in the decision-making process must be highly involved, and in the face of housing decisions, the consideration of the housing a myriad of factors. Residential properties for different
homebuyers have different degrees of importance, is a very complex decision-making process, this study of " analytic hierarchy process (AHP) " to complex problems systematically, from different perspectives given level of decomposition and, through quantitative judgments, will be a comprehensive assessment of relevant information to provide homebuyers in the purchase decision-making appropriate and adequate
information, decision-making aimed at resolving the difficulties of the temporary surface, reducing the risk of making a wrong decision, enabling more homebuyers transaction capacity to make the right decision.
The use of " hierarchy analysis, " the establishment of multi-level evaluation model, the middle class-occupied residential property for Kaohsiung weight
requirements analysis to understand the priority order; through the Conclusion of this study was to provide middle-class homebuyers Kaohsiung''s reference, also provide Government and civil construction industry in the planning and building of own house, they can meet the Kaohsiung middle-class preferences.
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