An Investigation of the Donation Willingness of the Donators of the Non-Profit Organizations: A Comparison Between Religious and Non-religious Organizations

• Main Authors: Jia-chen Hsin, 辛佳珍
• Other Authors: Ming-rea Kao
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/7qy25s

碩士 === 國立中山大學 === 企業管理學系研究所 === 97 === Because of the diversity of the society,the contents of the service and production provided by the public department (Government) and the private department (Business) can not fit the present and future needs. Based on the failures of the functions of the society and the government,NPO or NGO is flourishing to make up for the insufficiency of the two departments. There is a vigorous development of NPOs in Taiwan since 921 earthquake,and the numbers of NPOs rise steeply.As to NPOs,it is very critical to understand the donation willingness of the donators on the situation of limited society resources and private donations. The goals of the research are to discuss the donation willingness of the donators of the NPOs including the personalities, motives, religious beliefs of the donators,the fame of NPOs,the extent of expositions of information and the usage of the donation.And then probe the causes of the donation willingness of the donators. The goals of the rsearch are as following: 1.To probe the recognition of the NPOs managers,volunteers and donators to influence the donation willingness of the donators in Kaohsiung district. 2.To analyze the factors that influence the donators of the NPOs in Kaohsiung district. 3.To provide the suggestions to the managers of the NPOs in Kaohsiung district.