The success factor to conclude Strategic Alliance in Taiwan''s Cultural Creative Industries

• Main Authors: Tzu-cheng Tseng, 曾子承
• Other Authors: Chin-Tarn Lee
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/9bcd3p

碩士 === 國立中山大學 === 企業管理學系研究所 === 97 === More and more industries have collaborated aggressively with other fields, and try to strengthen their relationship recently in cultural creative industries. However, people always focus their attention on the successful reason of executing alliance, but they ignore the successful reason of concluding alliance. The process of concluding alliance usually come fault because of the gap in their concept. For the reason, this thesis will research the factor of concluding alliance successfully. According to the process of concluding alliance, we have known the result of concluding alliance would have affected by motive, partner selection and the type of alliance. The alliance could conclude when the factor match up with each other. Base on this structure, the thesis try to explore which reason affecting the alliance conclusion. This thesis applied in-depth interview method to gather the firsthand information of the cultural creative industries. According to the research structure and firsthand information, it could generalize five successful factor of concluding alliance. Finally, it would have examined the development of cultural creative industries in Taiwan and found them lack for a channel to connect.