A Study on Types of Integrated Marketing Communication Affect Behavioral Intention and Repurchase Intention－A case of Hopemarket in Taichung
碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === In accordance with the research motivation and objectives, questionnaire was designed and sent to the members of customer in Hopemarket, besides the research was by random sampling and analyzed by the LISREL statistical software package, Based on types of i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95710134034080063120 |