A Study of Leisure Motivations , Involvement , Experience and Satisfactions－A Case on Chu-Lu Agricultural Leisure Area

• Main Authors: Kou-Chang Luam, 欒國昌
• Other Authors: Chiu-Kuei cheng
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/13068732462385340410

碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === Recognizing of consumer behavior will be able to gain many benefits for enterprises. Although the essence of leisure agriculture is different from the general business and tourist travel, but the goal of continuing managements is the same. Therefore, we should place importance on the leisure agriculture of consumer behavior. It is helpful to precede the product marketing and planning for leisure enterprises by understanding the consumer behavior. In this study, leisure agriculture Chu-Lu for example, to verify leisure motivation, involvement, leisure experience, tourist satisfaction, the impact of each other. The study results and recommendations can provide the product marketing and planning as a reference for managers. And they will be more competitive. The purpose of this study, are as follows: 1.Different demographic variables on the variables. 2.To confer the relationship of leisure motivation, involvement, experience and satisfaction. 3.Based on study results, to bring up related recommendations for managers of agricultural areas. The finding of the study Chu-Lu leisure agriculture area is for young people, families and friends to get together, where have the characteristics and development potential, can look forward to the government and industry to further strengthen the promotion. Based on the relationship of leisure motivation, involvement, experience and satisfaction will as follows: 1.When the leisure motives with intellectual, social, exciting avoid involvement will be positive effects. 2.Involvement with the importance, pleasure value and symbolic center will be a positive impact on leisure motivation and satisfaction of tourists. 3.Leisure experience with a sensory experience, emotional experience, thinking of the experience, operations experience and related experience will affect the satisfaction of tourists.