| Summary: | 碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === Due to the two-day-off per week policy in Taiwan in recent years, people have more leisure time; in order to improve quality of life and alleviate work pressure, leisure and traveling activities have become very important in people’s everyday life. The Tien-Wei Road Garden in Changhua County attracts about millions of tourists every year；when the Changhua County Government make the policy implications and activities, the government always selects the Tien-Wei Road Garden in Changhua County to be an important sight and plans mega events in this location. Therefore, visitors traveling in Tien-Wei Road Garden were selected as research subjects. The purpose of this study was to explore the relationship among recreational attractions, service quality, visitors' satisfaction and revisiting willingness. A total of 415 questionnaires were collected. The study applied descriptive statistics, reliability analysis, t-test, one-way ANOVA and path analysis to analyze data. The findings were as follows:
1.Significant differences were found in visitors’ cognitions and satisfaction at their demographic variables.
2.Recreational attractions has a positive influence on revisiting willingness.
3.Service quality and revisiting willingness are connected through visitors' satisfaction.
|
|---|
