A Strategy of a Manufacturer who Launched a Beer Business in Taiwan-Take Taiwan Tsing Beer Co. Ltd. as an Example
碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班(EMBA) === 97 === This research hopes to realize the local conditions of Taiwan through Tsing Beer Company. Try to explore the strategy and understand the inter and outer environment of Taiwan market. To understand how the Tsing Beer Company fits culture, society and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94140301962149881607 |
| Summary: | 碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班(EMBA) === 97 === This research hopes to realize the local conditions of Taiwan through Tsing Beer Company. Try to explore the strategy and understand the inter and outer environment of Taiwan market.
To understand how the Tsing Beer Company fits culture, society and government policies in Taiwan market. To selects and conduct strategy to from the setup process which shall be use for future tactic adjustment.
Finally, it provides the enterprises intent to get into Taiwan market in the near future. This can be a reference.
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